Google will be rolling out one beta test of a new ad unit that called Real time Ads in other to help marketers immediately capitalize on fleeting advertising opportunities. Abroad rollout is said to be coming later this year.
Real-time ads offer online marketers the opportunity to instantly publish relevant, timely ads across YouTube, apps, and other 2 million sites included in the Google Display Network Marketing. Google show to the “left shark” halftime show moment as one example of a marketing opportunity that could be leveraged through the use of real-time ads.
Yes Of course, that is just one of many other examples of when these ads can be particularly lucrative. 2 weeks ago at CES, when everyone are searching for information about the latest technology news's products, would have been another great opportunity for brands to capitalize on. The Olympics, Oscars, and US presidential race are other big events in the next future that could warrant the use of Real-time Ads of Google.
The ideal event for a huge huge test of its news ad unit, Google has decided the upcoming super Bowl with Wix.com being one of the first brands on board for Publishing Real time Ads during the big Game. Comcast is also on board for publishing Real-time Ads during an upcoming awards show.
The content has to be pre planned for Real time Ads come with one major limitation. in other words, the ads could be published in the real time, as long as you know beforehand what auther want to publish. That could be a little bit difficult to capitalize on Left shark moment, due to nobody have predicted that was ging to happen,
With that limitation aside, Real-time Ads give a unique opportunity for brands to immediately push out targeted messages to a big audience during huge events as they unfold. It would be interesting to see how brands like Wix decide to use these ads during the Super Bowl next month.
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