How to Find a Profitable Blog Topic

How to Find a Profitable Blog Topic

When trying to select a topic to write about, make sure it can grow and be expanded into something worthwhile and profitable to your readership.
The ability to expand is critical. Cooking is a good example of a blogging topic that many are passionate about, it can also expand in size and profitability. How many people search Google every
day for recipes, purchase cookbooks and want to save money while shopping? In this one example, we find three quick topics that you could cover on your blog. All three of these topics have  a high interest as shown by Google, and a strong potential for revenue generation.

Without knowing anything about advertising, here are the best ways to find out if your blogging niche can be a profitable one.

Search Your Potential Competition
One of the best ways to search and find what advertisers and offers are working in your niche market, is to see what your competitors are doing. Head over to Technorati’s Blog Directory and choose a topic that is related to your niche.
You can use Technorati’s search form, or their directory categories. From the categories list, let’s choose “Foods”. You can see right away there are over 6,000 blogs listed in the “food” section alone. What also grabs your eyes is a preview of each blog listed. Browse through the blogs listed, study how each of these sites are designed, what they talk about and if they have any advertising/revenue generation. Is their content providing value to their readership?

Don’t be discouraged. The sites you find in Technorati may already be well established and have a lot of traffic. It’s important to realize they are targeting the same niche audience you are going to create a blog for, so it’s critical to learn what’s out there and working prior to starting your blog.

Google Keywords & Pay Per Click Stats
One of the easiest and most effective ways to search general interest in your topic, amount of advertisers and search volume, is to simply use Google. Google offers many tools to their site users, but especially for their advertisers. Two tools you must know and learn about are the following:

Google Adwords Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Google Adwords Traffic Estimator
https://adwords.google.com/select/TrafficEstimatorSandbox
The reason why I had you look at Technorati’s Blog Directory first,
is so you have a good idea of a few top sites in your niche. You can
now use that same list and incorporate your data with Google’s
traffic tools.